Game Art: Max Kazemzadeh's "Target Audience: Point and Shoot" (2003)

"Target Audience is a piece that converts the virtual first person shooter computer gaming interface into a real active live interaction between the person holding the gun and the rest of the gallery goers. Target Audience welcomes the viewer to pick up, point, and shoot an actual (de-milled) antique Third Reich "Irma" Machine Pistola. The gun has been wired with trigger sensors and a video camera that feeds directly into a custom computer interface that responds by projecting real-time video taken from wherever the gun is pointed. When the person pointing the gun shoots, the cross-hairs align and whatever is projected on screen is then covered in a animated red wash, and sound of war and the actual machine gun play through the speakers." (Max Kazemzadeh, b. 1972 in Dallas, Texas)

Link: Max Kazemzadeh

Submitted by Matteo Bittanti