Event: Marco Mendeni's "NO NAME" [that’s the way the cookie crumbles] (April 30 - June 13, 2015, Milan, Italy)

From the press release:

“NO NAME” [that’s the way the cookie crumbles]

Curated by Roberto Borghi

via Tadino 22, Milano, Italy

April 30 - May 13 2015

"Theca Gallery presents Marco Mendeni’s solo showcurated by Roberto Borghi. “NO NAME” [that’s the way the cookie crumbles] is the first solo show of the artist in Milan. Marco Mendeni investigates the present relationship between New Media and the contemporary society by moving unstably between Milan and Berlin. The artist develops an avant-garde research transforming the video game into the initial expressive medium for a critical reflection about what is real and and what is digital, about simulation and dissimulation. Two areas of interest are investigated: video and substance. The show is articulated in three separate moments.

The first room hosts three multimedia works: a projecting video based on the practice of online slot machines hacking; a LCD display presents the loop video FOV02 (machinima, AVI 3.28minutes, 2012); an iPad with the all-involving video r lightTweakSunlight (machinima AVI, 32.24minutes, 2013) where Marshall McLuhan’s voice envelops the visitor involving him/her directly into the work.

r lightTweakSunlight

The next room presents a new material work: Memory of the clouds, realised specifically for the show. It consists of plaster and concrete works realised by CNC machines. On their surface the artist represents online video games mod as Day Z. All his works mix the digital component to the material one, in so creating a perceptive unicum that combines the immaterial aspect of the video gaming to the organic degradability of the artworks formats. A number of concrete works, SimCity and GameOver, belonging to the first period conclude the exposition together with new works such as the series Google. In these latest works the material aspect further emphasises the transience of the digital contemporary society, usually considered as infinitively transmissible and imperceptible. The whole exhibition is conceived as a deep immersive experience the visitor is asked to live in the middle of the trans-media installation realised by the artist. The show will be open till the 13th of June."

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Submitted by Matteo Bittanti