Event: SALONE LUDICO (April 4-9 2017, Milan, Italy)

"Designed and developed by the Media Design Master students of HEAD – Genève, Geneva School of Art and Design, within a scenography designed by students of the Visual Communication Department, this ”Salone” invites visitors to explore the nature of play. 

Projects range in scope and scale from robotic mixologists and domotic hi-fi to infinite rooms where space itself becomes the play station. For the more adventurous, an underground club proposes a redefinition of the seedy games room with updated parlour games of strategy and chance. 

The French « salon » is adapted from the Italian « salone » and principally describes a space for greeting visitors. In the 18th century, the term evolved to describe an exhibition space, showing exemplary works of art of its days. From this definition emerges the idea of a collective gathering, as in « Le salon des poètes », as well as the idea of a commercial space where goods and services can be brought to the public. With the invention of private, domestic spaces, the concept of the salon returns to the idea of reception and becomes a space where friends can be invited to play video games or watch the latest episode of a popular television series. "

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