In 1978, experimental director Craig Baldwin (b. 1952 in Oakland, California) made a 16mm film deconstructing the ideology of cowboy masculinity, cultural imperialism, and capitalism.
Finally available on YouTube, his 20-minute video collage includes images and sounds culled from various sources, including commercial, TV series and news, films, cartoons, and video games such as Nintendo's fmv arcade game Wild Gunman (1974), an electro-mechanical arcade game developed by Gunpei Yokoi consisting of a light gun connect to a 16mm projection screen...
...and Midway's monochromatic 2D shooter Gun Fight (1975).
I wrote about Wild Gunman for an upcoming book on the early history of game-based videoart.
To learn more about Craig Baldwin's style, watch this short video:
LINK: Craig Baldwin
