VIDEO: Medium_Massage 2.0 :: an infinite inventory (YZO, Toronto, Canada)

"Curated by Michael Alstad.

Presented by YZO in collaboration with the CONTACT Gallery for the McLuhan100 Festival.

Artists
Kate Armstrong
Myfanwy Ashmore
Jeremy Bailey
David Jhave Johnston
Mouchette
Cheryl Sourkes
Donna Szoke
KD Thornton

"All media are extensions of some human faculty - psychic or physical"
- The Medium is the Massage, Marshall McLuhan, p 26

Medium_Massage 2.0 :: an infinite inventory is a net-based exhibition inspired by Marshall McLuhan and graphic designer Quentin Fiore's collaborative book The Medium is the Massage. Published in 1967 in an experimental format that fused Fiore's engaging graphic style and visual language with McLuhan's text, The Medium is the Massage introduced McLuhan's theories of media and communications technology to a mass audience. Within the context of Marshall McLuhan's centennial and 20 years after the development of the first webpage, the media artists in this exhibition reflect McLuhan's prophetic theories through their immersion in the networked medium and cultural shift that McLuhan predicted in the 60s.

The exhibition includes a new expanded version of The Medium is the Massage matched with compositionally similar images using google algorithms; a sorrybot that gives a unique apology to every citizen on earth; new web software that re-invents the way artists communicate with the media; an archeological examination of 8 bit-graphic images and obsolescent media through daily floppy disc mining; and more!"

Link: Medium is the Message

Related: The Message

Submitted by Matteo Bittanti