I know, instagrammification is a terrible neologism, but bear with me for a sec. At CES 2018, nVidia introduced a feature called NVIDIA Freestyle for its GeForce Experience that basically adds instagram-like functionality to gaming practices, with obvious implications for both game photography and machinima. Specifically, right from the in-game overlay, gamers can apply post-processing filters on games during a match, tweaking color or saturation and apply dramatic post-process filters. At launch, nVidia is introducing a total of 15 filters with 38 different settings (some filters have multiple settings), including black & white, sepia, vignette, retro and many more. At the moment, there are 100+ games compatible.
What can you do with nVidia Freestyle? Well,
For example, you can create a retro war-themed filter for your favorite FPS or enhance color and contrast to make a game look more photorealistic.
It would be interesting to see how game photographers and machinimators will be using this new tool.
The company has also updated its Ansel photo mode, streamlining the user interface to make it more intuitive, adding eight new filters and the ability to combine multiple filters.
I predict that all the features of Adobe Premiere and Photoshop will soon be integrated into the ever expanding GeForce Experience.
We live in the age of post-post production. nVidia is a step ahead of Nicolas Bourriaud.
LINK: nVIDIA Freestyle
