Hotel des Arts
447 Bush (at Grant), San Francisco
Thursday: March 11, 2010
6 pm - 10 pm
"Now in its seventh year, Into the Pixel (ITP) is the one annual opportunity for published computer and video game artists to be recognized by renowned fine art experts, the art-loving public and by their peers in the video game industry. Each year Into the Pixel convenes a jury of world-renowned museum curators, gallerists, educators, artists and interactive entertainment art veterans to review the art submitted by video game artists from all over the world. Only 16 pieces are selected by the jury to be printed by a master printer, framed, and hung in the ITP gallery, which then travels around the US and abroad.
Into the Pixel was created by the Entertainment Software Association (ESA), the Academy of Interactive Arts & Sciences (AIAS) and the Prints and Drawings Council of the Los Angeles County Museum of Art (LACMA).
Launched in 2004, Into the Pixel is unveiled annually at the E3 Expo in Los Angeles, California. The collection then travels worldwide, and was most recently exhibited at the Design Center in Stuttgart, Germany; the SXSW Festival in Austin, Texas; the European Festival of Art in Nottingham, England; the Toronto International Film Festival in Toronto, Canada; The Bradford Animation Festival in Bradford, England; Animfx in Wellington, New Zealand; GC Asia in Singapore; the World Summit on Internet and Multimedia in Shenyang, China and the D.I.C.E. Summit conference in Las Vegas, Nevada.
On March 11, 2010, Into the Pixel will open at the Hotel des Arts in San Francisco, and will be on display at the "Art Hotel" through April 2010.
“As an art historian and museum curator for traditional prints and drawings, Into the Pixel has been something of a revelation to me,” said Louis Marchesano, Into the Pixel co-lead juror and curator of prints and drawings at the Getty Research Institute. “What I’ve found is that the artistic quality of some of these images is sometimes poetic, sometimes nostalgic, and sometimes downright brilliant.”
"Each print is an icon of our industry’s artistic achievement. The ESA is proud to help bring ITP to the Game Developers Conference," according to Michael D. Gallagher, president and CEO of the Entertainment Software Association, the trade association that represents U.S. computer and video game publishers. "ITP is a forceful reminder of the powerful and compelling art that our industry’s storytellers, creators, and innovators develop."
“LTL PRINTS created and donated a collection of giant custom wall graphics for the Hotel des Arts exhibition, featuring the winning entries from the 2009 Into the Pixel collection," according to Kendall Schoenrock, CEO of LTL PRINTS, a startup company from Philadelphia. "The giant wall murals we created for Into the Pixel are custom-sized for the walls on the main floor and lobby of the Hotel des Arts, and the artwork is simply astounding. We are absolutely honored to work with the Entertainment Software Association, the Academy of Interactive Arts & Sciences, and the Prints and Drawings Council of the Los Angeles County Museum of Art to bring this amazing exhibition to San Francisco during the Game Developers Conference."
"Over the course of the last seven years, we have seen submissions of some amazing art, and we are very pleased to bring the 2009 collection to the Hotel des Arts during the Game Developers Conference in San Francisco,” said Joseph Olin, president, Academy of Interactive Arts and Sciences. “The Academy and ESA are thrilled to once again showcase the artistry and creative genius of the men and women within the interactive entertainment industry and like years past, the selected pieces are decidedly impressive, and we want to bring this collection to the widest possible global audience.”
In addition to the Into the Pixel exhibition on the main floor of the Hotel des Arts, all five floors of San Francisco's 'Art Hotel' will be filled with artwork 'from and inspired by video games'.
Gallery partners for this unique VIDEO GAME ART SHOW include Super7, Gallery 1988, Project One Gallery, and the START SOMA art gallery.
The entire event was organized by John Doffing - the curator of the Hotel des Arts and creator of the art hotel's 'painted rooms' exhibitions, a former juror and member of the emeritus board of INTO THE PIXEL, and an advisor to LTL PRINTS. "I simply connected some amazing organizations and sent a few emails," according to Doffing. "The entire exhibition quickly took on a life of its own, and I am absolutely honored to bring the artwork that I personally love to the widest possible audience with a giant VIDEO GAME ART SHOW at the Hotel des Arts!"
INTO THE PIXEL + THE VIDEO GAME ART SHOW open on March 11, 2010 at the Hotel des Arts in San Francisco. "
Gallery:
INTO THE PIXEL 2009 >> Title: Snow Battle // Artist Name: Kekai Kotaki // Game: Guild Wars 2 // Software: Photoshop CS2
INTO THE PIXEL 2009 >> Title: Construction Site // Artist Name: Daniel Dociu // Game: Guild Wars // Software: Photoshop
INTO THE PIXEL 2009 >> Title: Landing // Artist Name: Corey Butler // Game: Halo Wars // Software: Max 8, Brazil 1.2, Photoshop
INTO THE PIXEL 2009 >> Title: Craft Cosmos // Artist Name: Kareem Ettouney // Game: LittleBigPlanet // Software: Photoshop
INTO THE PIXEL 2009 >> Title: Radiance // Artist Name: Nicole Cardiff // Game: Legends of Norrath - Against the Void // Software: Photoshop
INTO THE PIXEL 2009 >> Title: Chinese Bar // Artist Name: Stephane Belin // Game: Army Of TWO: The 40th Day // Software: Photoshop
INTO THE PIXEL 2009 >> Title: Drink Cart Pindown // Artist Name: Luc Allenet // Game: Wanted: Weapons of Fate // Software: Illustrator
INTO THE PIXEL 2009 >> Title: Enhanced Steamsuit // Artist Name: Chris Dien // Game: Legends of Norrath - Against the Void // Software: Photoshop
INTO THE PIXEL 2009 >> Title: "I Think You Knew My Father, Sir!" // Artist Name: Mike McCarthy // Game: Fable 2 : Downloadable Content 2 // Software: Painter 9
Link: IntoThePixel
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